WiiM professional moves into the CI sector

WiiM, the smart home streaming specialist exclusively distributed in the UK by Henley Audio, is entering the custom install (CI) space. Part of the Newark, CA-based Linkplay Technologies group, WiiM is currently shaking up the consumer audio sector with its Mini, Pro, and Pro Plus models. The three models offer exceptional performance and remarkable value, and reactions to the trio have been hugely positive. The new WiiM MOD range takes this compelling blend of convenience, performance, and stability into the professional CI market.

The WiiM MOD UK line initially comprises three entrants: the MOD S, MOD A60, and MOD A110. The MOD S single-zone streamer takes its cues from the Pro Plus, adding installer-friendly features, including rack mounting and support for common third-party integrations. The ‘A’ in the MOD A line stands for amplifier, and the A60 and A110 offer integrated amplifier streaming smarts, meaning they can fully source and power a single zone.

Gerry Holman, Director of European Sales at WiiM’s parent company Linkplay, said: “We worked super-hard on our original consumer designs, so it’s gratifying to receive so much positive feedback from customers, dealers, and press alike. That said, we do not, and will not, take the CI market for granted. We have worked equally hard to ensure our new line delivers everything professionals need for their latest projects. There is, of course, more to creating a CI product than making it rack-friendly, and we are meticulously covering all of the angles.”

UK pricing and product timings before the end of the year. Beyond 2023, WiiM plans further additions to the MOD collection during 2024.